Nittany News Lehigh Valley

My internship at Weyerbacher

Samantha Ghali, Staff Writer

Hang on for a minute...we're trying to find some more stories you might like.


Email This Story






When it comes time in our academic careers to start looking for internships, it can be pretty overwhelming. Where to look? What type? And finally, what to choose!

I currently have an internship at Weyerbacher Brewing Company in Easton. I’m part of the social media team and I love it! I help post updates to its Facebook and Instagram accounts. I also monitor the analytics of these social media accounts to see what gets us a bigger following, what isn’t doing so well, and what we could do better. I have set up a Snapchat account that we use for events and I created a geofilter which has been very successful. What I like most about my internship at Weyerbacher is the fact that I am applying a lot of information that I learned in my corporate communication classes to real life situations. When we learned about target market and how to pinpoint specific audiences in class, I was pleased to know that companies actually do this! It was beneficial for me to know this information and to bring it to the table at Weyerbacher.

Another aspect I really enjoy about Weyerbacher is that I get to enhance my photography skills. I spend a lot of time taking photos of merchandise and events. I also record and edit videos for their Facebook page. Being able to do these things helps me grow not only as a photographer and editor, but as a college grad entering a competitive workforce, because I now have a new skill set to offer employers.

Finding an internship was not the easiest task, it took me over a year to find one. I needed it to be a paid internship because I would be sacrificing hours at my full-time job. I’m glad I did not settle for just any internship that came my way and took the time to look into corporate cultures at the different companies. Overall, I could not be happier with my internship opportunity at Weyerbacher.

FOR INTERNSHIP OPPORTUNITIES AND ADVICE, STOP BY CAREER SERVICES IN ROOM 103.

Navigate Left
  • Campus Life

    Agriculture Career Fair

  • My internship at Weyerbacher

    Career Services

    Don’t know your major yet? Don’t fret, you still have time to decide.

  • My internship at Weyerbacher

    Career Services

    Opportunity Knocks Once

  • My internship at Weyerbacher

    Campus Life

    5 public speaking tips no one ever told me

  • My internship at Weyerbacher

    Campus Life

    Survival of the fittest

  • My internship at Weyerbacher

    Career Services

    5 interview tips no one tells you

  • Opinion

    An Act of Authority: Consumer Power

  • My internship at Weyerbacher

    Campus Life

    Etiquette and an Exquisite Meal

  • My internship at Weyerbacher

    Arts & Culture

    Annual Etiquette Dinner

  • My internship at Weyerbacher

    Campus Life

    Have Nothing To Do During Common Hour? Try One Of These Things!

Navigate Right
The Student News Site of Penn State Lehigh Valley
My internship at Weyerbacher